Online gaming

What are the main drivers of online gambling in India?


Online gambling is rapidly becoming a mainstream activity in the post-Covid realities of urban and rural India, bidding farewell to the days when it was a pastime for a selection of high-end city shops with access at consoles, video game clubs or desktop computers. The unprecedented online gaming boom in the country has been driven by a variety of demographic, technological and other factors.

What are the main drivers of online gambling in India?

iGaming is witnessing an unprecedented boom

India’s iGaming market on mobile and non-mobile devices grew at a compound annual growth rate (CAGR) of 38% in fiscal 2019 and 2020, reaching a size of $1.8 billion, according to a recent report from international management consultancy Boston Cоnsulting Group (BCG) and venture capital firm Sequoia.

The same report further predicts that mobile gaming in the country will more than triple over the next few years, from $1.5 billion in 2020 to over $5 billion in 2025. real and casino games, 27% from in-app purchases (IAP) and paid applications, and advertising revenue representing the remaining 20%.

Demographic and social drivers of growth

Larger and larger portions of the Indian population are becoming more tech-savvy and the adoption of technology now starts at an early age. While these factors increase the potential user base for game companies, viable industry-related career options, from developers and publishers to streamers and influencers, or even professional gamers, have become more attractive and sparked interest in games.

At the same time, the effects of the pandemic and lockdowns have resulted in a need to socialize online backed by a fear of missing out (FOMO) while confined at home. Games are now seen as a legitimate way to stay in touch with friends and family or find new contacts, which is accelerating adoption.

Technological advances and penetration

Projections show that smartphone penetration in India will reach 70% by 2023, thanks to the availability of affordable and ever more powerful devices and some of the cheapest mobile data plans in the world.

Affordable segments of the smartphone market offer larger screens, larger resolutions combined with more processing power and RAM, improving user experience and driving the online gaming market forward.

According to research data on casino apps and adoption of mobile browser-based games revealed by RMG platform comparison website SevenJackpots, approximately 90% of casino-related searches are generated on mobile devices. , Maharashtra, followed by Karnataka, with the highest number of smartphone users. , Telangana, Uttar Pradesh and Tamil Nadu.

The large Android phone market share of 89%, with the top 6 brands in terms of popularity using this operating system, has enabled the spread of gaming applications, as Android devices are more affordable, user-friendly and offer a larger storage space. The fact that the operating system is open source allows local developers to produce a greater variety of applications and content.

The growth of the online gaming market in India has also been facilitated by the increase in localization and language availability. “India is a unique mobile market! Our study highlights the state’s pull: yes, Hindi casino gaming apps are fundamental, but players are also looking for intuitive Marathi online casino apps ( 16.7%), Kannada (9.2%) and Telugu (8.4%). Operators should provide native support and boost browser casino games as well,” says Svilen Madjov, industry researcher at SevenJackpots .

Advances in easy, fast and secure digital payments

The development and increasing penetration of fintech solutions in the country, including the Unified Payment Interface (UPI) and other tools, have made digital payments an easy, fast and secure tool for urban and rural desi users to participate in real money online games.

Additional security from two- and three-factor authentication processes, biometric security features, and parental controls has helped boost user confidence. The rise of blockchain technology and crypto payments has added another level of data security and privacy for tech-savvy Indians.

These innovations have also expanded and facilitated monetization schemes and processing, helping industry players expand their reach and increase competition in the sector.

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