Online gaming

Non-metro cities see higher online gaming growth compared to metros: Zee5 Intelligence Monitor report

Zee5 Intelligence Monitor has unveiled the results of its recent survey aimed at analyzing the factors influencing the gambling landscape in India. Called the Online Gaming Consumer Insights and Trends report, it has highlighted key trends that portend the future of the online gaming segment in India.

Zee5 Intelligence Monitor Report: Details

The report noted that non-metro and smaller cities are becoming the new focus of the game, with these cities showing higher growth. 63% of non-metro users played more than five times per week. Additionally, 39% of users showed a preference for online fantasy sports games. Additionally, 40% of respondents were likely to make in-app purchases.

59% of respondents said they had played online games. This included 57% of the female audience and 60% male. The report noted that 58% of users had more than 3 games on their phones.

Speaking of gender separation, 72% of male users said they prefer playing fantasy sports or multiplayer games. These include titles such as Dream11 and Call of Duty. On the other hand, 46% of the female audience said they preferred casual games such as Candy Crush or Ludo.

The lockdown has also led to a sharp increase in respondents’ gambling habits. 50% said they saw an increase in their gaming habits during lockdown, while 53% said they played online games more than 5 times a week.

Additionally, the report noted that non-metro and smaller cities are becoming the new focus of the game, with these cities showing higher growth. 63% of non-metro users played more than five times per week. Additionally, 39% of users showed a preference for online fantasy sports games.

Interestingly, it seems that TV and OTT platforms are leading influencers for online gaming consumption. The report notes that one in two gamers are likely to try a new game after watching an advertisement for it. Additionally, two in five respondents said they were more likely to make in-app purchases. This can either be towards in-game progression or simply to enjoy an ad-free gaming experience.

Also read: From hobby to life: India’s gambling scene

Key words:

Zee5
Zee5 Smart Monitor
Online Gambling Consumer Information
indian game
Indian online games