Online gaming

MaximBet selects Kambi, White Hat to provide online gaming platforms

Posted on: January 24, 2022, 11:25 a.m.

Last update: January 25, 2022, 8:43 a.m.

MaximBet announced on Monday that it has signed long-term agreements with Kambi and White Hat Gaming to serve as providers of sports betting and iGaming platforms respectively.

MaximBet Daniel Graetzer
MaximBet CEO Daniel Graetzer announced on Monday that his online gaming company has entered into multi-year agreements with Kambi and White Hat Gaming to provide a technology platform and solutions for online sports betting and iGaming operations. MaximBet. (Image: carousel group)

The agreements fulfill the promise made to its users that the online gaming operator would provide them with “the best experience, both online and in the real world,” MaximBet CEO Daniel Graetzer said in a statement.

This partnership will allow MaximBet to allocate more resources to its rapid expansion and real-world experiences that set it apart from traditional, state-of-the-art sports betting platforms,” Graetzer said. “If MaximBet users thought the exclusive rewards, prizes, events and experiences were amazing before, they haven’t seen anything yet.”

Carousel Group owns MaximBet, which launched its sports betting app last September in Colorado. Access rights have also been obtained for Indiana, Iowa, New Jersey, Ohio and Pennsylvania. Additionally, there is also a free app, MaximBet Play, available nationwide.

Additional states will be revealed in the near future, according to MaximBet’s version.

The gaming app tied to the men’s lifestyle media brand is also planning to launch in Canada.

Why MaximBet made the move

MaximBet will integrate its sports betting operations on the Kambi platform. This includes using Kambi’s risk management and compliance solutions. MaximBet users will be able to take advantage of Kambi’s BetBuilder feature and in-play betting and special parlay products.

In its own statement, the Malta-based gaming technology provider said the move will help MaximBet grow faster in North America.

“Carousel Group’s management team understands the benefits of Kambi’s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and leverage the strength of the Maxim brand,” Kambi CEO Kristian Nylén said in his company’s statement. Release. “This is an important partnership for Kambi as we continue to strengthen our global network and we look forward to working closely with MaximBet to facilitate its expansion across the United States.”

Kambi’s platform is currently used in 18 states. Rush Street Interactive, Churchill Downs and Penn National Gaming also use Kambi’s platforms to power their sports betting operations.

Besides its iGaming platform, White Hat will also provide its player account management solution to MaximBet. This includes the White Hat Travel Wallet.

“Outsourcing core technology like the PAM platform and solution will allow MaximBet to focus on its expansion, player acquisition and retention while ensuring a top-notch product,” the CEO said. of White Hat, Phil Gelvan, in a statement.

Achieving “Rapid Market Acceptance” in Colorado

Unlike some states, Colorado does not break down its sports betting numbers by operator or gaming partner. For this reason, it is unknown what market share MaximBet holds in the state.

MaximBet is one of 25 mobile sports betting apps available in the state. His partner is Johnny Nolon’s Casino in Cripple Creek.

In his statement, he did not disclose any revenue or revenue. However, MaximBet claimed to have “achieved rapid market acceptance” in Colorado since rolling out the app. This includes monthly salary increases of 50% and above expected customer retention rates.