As Twitter flounders, could Matt Hancock be the savior of social media? Probably not…
At this point, it’s only a matter of time before the bluebird and his followers follow the path of the dodo, and as things look increasingly direold users looked for alternatives to jump to.
But another app that seems to be attracting some of Twitter’s former users is that of Matt Hancock, and his imaginatively named “Matt Hancock MP” platform.
What is the “Matt Hancock App”?
Before Matt Hancock was the disgraced British health secretaryhe ran the digital, culture, media and sports department and took his job so seriously that he created his own mobile app, called “Matt Hancock MP”.
“The app seems to be inundated with lobby reporters and people (possibly the same lobby reporters) claiming to be other politicians,” The Register reported.
“There’s at least a Donald Trump, a Boris, an Ed Balls (whose contribution, as you might expect, is ‘Ed Balls’), plus a few Liz Trusses reporting on cheese import news and pork products.”
They added: “A Jeremy Corbyn asks ‘a/s/l’ [age/sex/location] and MattHancockFan69 chats with LizTrussFan123UK.
Why is it becoming popular?
According to the WSJ, sarcastic Twitter users are using the app to flee the Elon Musk-shaped storm that has enveloped the internet’s “town square”. The app appears to work as a substitute for Twitter, with one user calling it “the closest thing to a real Twitter clone I’ve seen so far.”
Along with the homepage, which looks like what you would see if you followed the MP on any other social media site, there is the ‘Have your say’ page, which acts as a newsfeed, featuring what other users have written.
The WSJ and other outlets are slightly misleading in suggesting that the Matt Hancock MP app is only gaining popularity because of Twitter “refugees”.
In fact, the real reason Hancock’s app is racking up subscribers is more likely because the MP is out in the Australian jungle eating bugs and kangaroo genitals on the show. hit ITV reality show, I’m A Celebrity… Get Me Out of Here!
How to access the application?
There are probably dozens of people in West Suffolk who have signed up to Matt Hancock’s app to keep up to date with local affairs, only for it to become a meme.