Online business

How to start an online business from home

Have you ever thought of starting a business while staying at home and earning a nice sum? The world has changed dramatically in recent years. The Corona pandemic in particular has shown us that we should opt for other business mediums. Online trading is one of the trendiest and most beneficial trading techniques in recent times.

Not only sellers but also buyers are using the internet to meet their needs. Therefore, online business has caught the attention of businessmen very quickly. An online business is a completely Internet-based type of business. This may include selling products or selling services online. There are many online business models to adopt such as affiliate marketing, drop shipping, freelance and online service provisioning. Here we will discuss some basic and more essential steps to start an online business from home.

Why choose e-commerce?

The online presence of your business on the internet is essential. According to reports for 2020, the number of shoppers through the Internet is over two billion. It is expected that 95% of shopping will be done online by 2040, so it is very necessary for your business to engage in an online business. If you already own a business, it is easier for you to start your business online. People love stores and service businesses with an online presence because they are easily accessible while staying at home. Moreover, an online business can increase your customer base because anyone from another city or region can approach you. Keeping all these factors in mind, you should start an online business as soon as possible.

Here are the basic steps to start an online business.

Select a business model

When starting a business, whether online or offline, the first step is always to select a business model. Select the best business model which is in demand and will also be beneficial in the future. You can choose an online business model based on your research and interests. Here we have listed five possible online business models.

Affiliate Marketing

Affiliate marketing involves promoting products and earning a commission when a customer purchases a product. You can select social media or create your own website for product promotion. The most common examples of companies that offer affiliate marketing are Amazon, Shopify, and eBay.


E-commerce is like a store where you sell products. The main difference is that an e-commerce store is an online store where buyers approach you using the internet. You can start selling any type of product by creating an e-commerce store. In an e-commerce store, you present your products online for sale. The design of your online store’s website and the images of your products are very important factors in increasing your sales. Thus, product images should attract buyers. To make your product images eye-catching, you can use free image editors like Pixabay or Adobe Express. These apps are great image editors as well as online background removal tools.


Freelancing is another important and most demanded online business model. You can sell your skills online and get paid by clients. The most authentic platforms for freelancers are Fiverr and Upwork.

Coaching and teaching

Suppose you have the knowledge and can impart your knowledge to others. If so, it’s a great opportunity to start coaching or teaching online. You can earn a nice income from this model while staying at home.

Software as a service

This business model is known as SaaS. You can launch an online mobile software or app and start charging users for subscriptions.

Identify your business market

Once you have selected a model for your online business, now is the time to analyze your selected market. In this step, you need to check the following perspective.

  • If that market has enough potential to start an online business there.
  • Are people looking for this market on the internet?
  • What do you know about this market?
  • How much time and effort will it take to succeed in this market?

Once you get answers to all the questions above, it will be very useful for you to design a final strategy for your business model.

Market competition

Market competition is another important factor to keep in mind before starting an online business. Try to gain maximum knowledge of your competitors in the market. Make a list of their strengths and weaknesses. Start providing better services than your competitors. Remember that customer trust is the key to success in online business. Thus, you should never compromise on the quality of products and services.

Online Business Laws

Any online business you start should follow the rules and regulations in your area. So, you need to cover the legal basis first before you practically start a business. Complete your registration and other legal documents to start your online business.

Build your sales platform

Once you have completed all the steps above, now is the time to take one last step to launch your business online. Choose the platforms you are going to use for your business. You have many options to choose from.

Company Website

You can create a website where you can sell your products and services. Publish each and everything you have in your product listing. Use attractive images for your products and services. Use free image editing tools like Pixabay and Adobe Express to remove the background from your product image.

social media

In addition to your business website, you can show your business online on social media platforms like Facebook and Instagram. You can create your business pages on these social platforms to attract more customers.

Direct awareness

Direct communication with buyers is another method of generating sales. You can email people in your area to promote your business.

Paid Advertising

You can display ads on Facebook, Instagram, YouTube, and Google to build brand awareness. When starting your business, advertisements can be very helpful in growing your online business.


E-commerce is the demand of the moment. These days, even if you have a physical business in a specific location, it’s best to make yourself available online as well. Customers appreciate services that they can approach more easily. So, starting an online business can be very helpful in doubling your income stream.