This week, Ontario’s list of regulated iGaming and sports betting operators grew further as Bally Bet also announced its entry into the market. The gaming frontman announced that he had been approved by the Alcohol and Gaming Commission of Ontario to join the jurisdiction. And once it goes live, locals will be able to take advantage of its many premium iGaming and sports betting offerings.
Ontario’s private gaming operator market is the first of its kind in Canada and, prior to its launch in April of this year, it had been in the making for several years. It is overseen by the AGCO and its subsidiary iGaming Ontario, and so far the regulator has licensed over 20 operators and 20 websites which are now active in the jurisdiction.
Expand into new territories
Bally Bet is now one of many other sports betting and gaming brands to join Ontario’s regulated market. Its license was approved by the Alcohol and Gaming Commission of Ontario on June 30, 2022. The gaming giant will be able to operate in the jurisdiction until at least June 29, 2024, because his license is for two years. If the company wants to extend, it must submit a new request.
According to the AGCO, Bally Bet’s license will also cover its four domain names, which include its ballybet.ca, ballycasino.ca, ballysbet.ca, ballyscasino.caand to top it all Bally Bet mobile app. Soon, Ontario players and sports bettors aged 19 and over will be able to take advantage of the online operator’s wide selection of products.
Besides Ontario, Bally Bet has also been approved to join New York State mobile sports betting market. The market was launched in January, but the bookmaker has announced that it will delay its launch until the end of this year. In May, the company said it was aiming for Q2 2022 launch, but the deadline was missed. The company maintains that it should be launched soon.
Firm grip on the market
Meanwhile, the AGCO is firmly leading Ontario’s new iGaming market. Last week, the regulator imposed a monetary fine on DraftKings, which is one of the locally certified brands. The penalty was related to violation of Registrar’s Standards for Internet Gaming Standard 2.05, as the rule prohibits the advertising of incentives, bonuses or credits unless it is on the official website of the company.
According to the AGCO, the norm was breached between May 19 and May 31, 2022, when the bookmaker broadcast several inducements to the game. He promoted increased ratings for hockey games during the NHL playoffs broadcast on TV and social media. For this reason, the company received a notice of a fine of CA$100,000.
On Monday, the Ontario regulator also informed the public that it had named Josée Turcotte as the newest member of its management team. She will assume the position of Chief Legal Officer and will assume her new responsibilities as of July 18, 2022. Ms. Turcotte will bring extensive experience as she has previously served on the Management and Risk Management Committees of HSBC Bank Canada.
Source: O’Hagan, Marese “Bally’s has approved the launch of BallyBet in Ontario”, iGBJuly 4, 2022