Online gaming

After the layoffs, Microsoft is revealed to be building a giant mobile online game store

As Microsoft this week laid off hundreds of employees from its Xbox division, who I suspect were people employed in hardware development, it emerged that the major software company was developing a next-gen retail store for mobile gamers. .

Plans unearthed in documents filed with the UK’s Competition and Markets Authority (CMA), which is investigating Microsoft’s $68.7 billion acquisition of Activision Blizzard, reveal that Microsoft is building an Xbox mobile store to bring games directly to mobile devices access to thousands of games. The company already has a PC game store that brands like Samsung are now offering to consumers who own a Samsung TV or display monitor.

Microsoft says a big motivation for buying Activision Blizzard is to help grow its mobile gaming presence on mobile phones and tablets.

It looks like Microsoft wants to operate on a range of devices including mobile, which is why they want to sell the Xbox Store to mobile, attracting gamers to a new Xbox mobile platform.

This will bring Microsoft into a head-to-head battle with the Google Play Store and Apple’s App Store.

The Verge claims that Call of Duty: Mobile and Candy Crush Saga are two hugely popular mobile games published by Activision and King, respectively, and Microsoft could leverage these titles to help build a game store to compete with Google Play and Google. ‘AppStore.

The problem is that given Apple’s policy of blocking third-party app stores on iOS, it’s hard to imagine Microsoft competing on iPhones anytime soon.

The Verge went on to say that Microsoft’s acknowledgment of a mobile gaming push comes as the company increasingly positions Xbox Cloud Gaming as an option for mobile gaming on emerging handhelds.

Microsoft was quick to support Xbox Cloud Gaming on Valve’s Steam Deck, followed by a partnership with Logitech and Razer for their cloud gaming-focused handhelds.

That means a push into mobile gaming could happen on multiple fronts, not just on phones and tablets.

If successful, the move could bring in billions for Microsoft, which is already raking in billions selling cloud-based services such as Office 365.

During investigations into Microsoft’s acquisition of Activision Blizzard, it was claimed that the entire gaming market was worth US$165 billion in 2020, with consoles accounting for US$33 billion (20%), PCs at $40 billion (24%) and mobile games at $85 billion. (51 percent).

regulators such as the ACCC in Australia now have the unenviable task of unraveling these arguments between Sony and Microsoft and determining exactly how this deal could harm consumers or competition.

Microsoft still hopes to close this deal by spring 2023.

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